Coordinate acquisition, follow-up and closing around each enrollment period.
Peakative structures campaigns as a complete system and not merely as a period of advertising investment.
Last-minute campaigns concentrate pressure into a few weeks.
That narrow margin leaves little room to learn, nurture or recover opportunities.
- PreparationAntes del periodo
- AcquisitionVentana de inversión
- Follow-upCoordinación con admisiones
- CloseVentana de decisión
Diagram of the campaign cycle. It does not represent client data.
Each phase has different objectives and responsibilities.
The campaign is observed throughout the period, not only at the close.
We define goals by program, prepare assets and measurement, activate acquisition in stages, coordinate follow-up with admissions and analyze progress throughout the period.
- Define targets per program
- Prepare assets and measurement
- Activate acquisition by stage
- Coordinate follow-up with admissions
- Track progress across the whole period
Segmentation, campaigns, landing pages, forms, email, WhatsApp, automations, follow-up sequences and reporting by program can be combined depending on the campaign.
Leads, quality, contactability, visits, applications, enrollments and speed by stage show whether the problem is generating demand or converting it.
Especially in institutions with clearly defined dates, cohorts, seats and goals.
If there are no defined periods, the priority is probably continuous acquisition or follow-up.
Turn every enrollment period into a process you can observe and improve.
The diagnosis makes it possible to see whether the period loses opportunities in demand generation or in its conversion.