Recover past opportunities when there is a new reason to move forward.
Peakative organizes historical databases to identify prospects who may become relevant again with a new period, program or format.
Many institutions accumulate inquiries that never enrolled and stop working that information once the corresponding period ends.
Someone who dropped off after a visit needs different treatment from someone who never replied.
- Earlier interestBase histórica
- Stage or contextMotivo del abandono
- New opportunityRazón para volver
- Visits and eventsConsentimiento vigente
Diagram of database segmentation. It does not represent client data.
Each segment needs a different reason to resume the conversation.
The database is worked only where quality and consent allow it.
We review quality and consent, segment the database, identify valid reasons to resume the conversation and connect the responses back with admissions.
- Review quality and consent
- Segment the base
- Identify valid reasons to reach out again
- Connect replies with admissions
Data cleanup, segmentation, CRM, email, WhatsApp, automations and reactivation campaigns can be used when the database and consent allow it.
Eligible contacts, responses, recovered opportunities, visits, applications and reactivated enrollments make it possible to assess whether the historical database retains commercial value.
When there is a large enough database and a new circumstance — period, program, format or date — that justifies resuming contact.
If the database is small or there is no new reason to offer, the priority is probably acquisition.
Before generating another database, understand which opportunities still exist within the current one.
The diagnosis shows whether the historical database retains commercial value or whether the priority is generating new demand.