A method to prioritize before implementing.
Peakative uses a common process to understand the journey, locate losses and build improvements that can be measured.
- Map
We map the journey, demand sources, inquiry channels, admissions, tools, owners and data.
The result is a shared view of the current system.
- Diagnose
We measure conversion, response times, visits, applications and friction.
We review processes, pages, messaging and data to locate where value is lost.
- Prioritize
The next action is not decided by channel preference.
We compare potential impact, confidence, effort, time to learn, dependencies and operational risk.
- Build
The solution can include process changes, pages, automation, integrations, campaigns or instrumentation.
The goal is for the recommendation to end in an operating implementation.
- Activate
We launch in a controlled way and check errors, adoption and data.
We make the adjustments needed for the system to start producing evidence.
- Optimize
Results feed the next backlog.
The system evolves from what is observed, not from a fixed sequence of services.
Each stage exists because the previous one produced enough clarity to justify it.
Depending on the problem, we track qualified leads, response time, contact rate, visits, applications, enrollments and conversion by program.
- Qualified leads
- Response time
- Contact rate
- Visits
- Applications
- Enrollments
- Conversion by program
Leads strategy, implementation, documentation and measurement within the agreed scope.
Provides access, data, decision-making capacity, approvals and the operating conditions needed.