Give each program a decision journey suited to its audience.
Peakative builds conversion-oriented pages that organize information, objections and next steps around specific programs.
A general institutional page can rarely answer equally well the questions of everyone interested in different programs.
The page must let a person understand whether the offer is relevant before asking them to act.
- Program¿Es para mí?
- Value¿Por qué vale?
- Format¿Cómo se cursa?
- Requirements¿Puedo acceder?
Diagram of the decision path. It does not represent client data.
Each stage answers a different question before asking for an action.
The decision is understood first; the page is built after.
We analyze how the decision is made, identify questions and objections, prioritize information, build the journey and connect the next step with the admissions system.
- Analyse how the decision is made
- Identify questions and objections
- Prioritise information
- Build the journey
- Connect the next step with admissions
Information architecture, copy, landing pages, forms, advisory scheduling, authorized evidence, tracking and variants by audience can be part of the solution.
Page conversion, forms, opportunity quality, visits, applications and assisted enrollments make it possible to assess the journey beyond traffic.
When programs have audiences, value, formats or decision processes different enough to justify specific experiences.
If every program shares the same audience and decision process, the priority is probably acquisition or follow-up.
Make each program able to clearly explain why and how to move forward.
The diagnosis shows whether the decision experience is the priority constraint or whether the leak sits at another stage.