Turn interest into experiences that bring an enrollment decision closer.
Peakative structures the journey around visits, advisory sessions, open houses and admissions events.
Getting a registration does not guarantee attendance, and getting attendance does not guarantee the relationship continues.
The quality of the process afterwards matters as much as the initial volume of registrations.
- InvitationAlcance inicial
- RecordIntención declarada
- AttendancePresencia real
- Follow-upContinuidad
Diagram of the event funnel. It does not represent client data.
Each stage can lose people for a different reason.
The event is treated as a formal stage of the funnel.
We define audience and objective, design registration and confirmation, structure the follow-up afterwards and connect the activity with the CRM and the next stages of the funnel.
- Define audience and objective
- Design registration and confirmation
- Structure the follow-up afterwards
- Connect activity with the CRM
Landing pages, registration, scheduling, email, WhatsApp, reminders, automation, follow-up materials and reporting can be used depending on the type of event.
Registrations, show rate, later conversations, applications, enrollments and conversion by event make it possible to understand its real contribution.
When direct experience with the institution carries significant weight in the decision and deserves to be treated as a formal stage of the funnel.
If events do not influence the decision, the priority is probably acquisition or continuous follow-up.
Make every visit have a measurable next step.
The diagnosis shows whether the leak sits in registration, in attendance or in the follow-up afterwards.