Improve acquisition, enrollment and continuity across levels and programs.
Peakative helps language centers structure the journey from first interest to the next learning stage.
Goal, level, schedule, format, duration and price determine much of the evaluation.
Unclassified inquiries, schedules that are hard to understand, manual follow-up or loss between one level and the next can limit the value of the existing base.
- Unclassified inquiries
- Schedules that are hard to follow
- Manual follow-up
- Loss between levels
Diagram of the main leaks. It does not represent client data.
Interest, level assessment, program, enrollment and continuity form a single commercial journey.
Mapping, diagnosing, prioritizing, building, activating and optimizing.
The sequence applies the same way in every institution; what changes is the stage where the work begins.
- Map
- Diagnose
- Prioritise
- Build
- Activate
- Optimise
Acquisition feeds programs with capacity. Program pages clarify formats. Follow-up and reactivation connect the first enrollment with continuity.
Leads, assessments, enrollments, conversion, continuity and reactivation make it possible to analyze both acquisition and commercial retention.
Centers with sufficient volume, structured programs and recurring cycles.
If there is no sufficient volume, structured programs or recurring cycles, the priority is probably before the system.
The first enrollment does not necessarily represent the full value. Continuity between levels can be a significant part of the model.
Connect the first enrollment with a journey that can continue.
The diagnosis determines the priority stage before selecting the intervention.