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Connect acquisition, admissions and enrollment within a traceable system.

Peakative structures CRM, automations and information to reduce manual processes and improve funnel visibility.

The problem

When marketing measures leads and admissions measures enrollments in separate systems, it is hard to explain what happened between those two points.

The consequence is usually inconsistent follow-up and decisions made without knowing the real performance of the funnel.

  1. Leads in marketingUn sistema
  2. Enrollments in admissionsOtro sistema
  3. Inconsistent follow-upSin estado común
  4. Funnel performanceSin explicación

The four consequences of a disconnected system.

Architecture
  1. Acquisition
  2. CRM
  3. Follow-up
  4. Visit
  5. Application
  6. Enrollment
  7. Reporting

Each stage needs enough data to know its state, its owner and the next action.

How Peakative approaches it

The process is structured first; automation comes after.

We map tools, define stages and data, clarify ownership, connect systems when it adds value and automate repetitive tasks after structuring the process.

  1. Map the tools
  2. Define stages and data
  3. Clarify ownership
  4. Connect systems when it adds value
  5. Automate repetitive tasks
What can be part of it

An admissions CRM, forms, scheduling, email, WhatsApp, integrations, UTMs, automation and dashboards can be part of the infrastructure.

Admissions advisor talking with a family in an office
  • Admissions CRM
  • Forms
  • Calendar
  • Email
  • WhatsApp
  • Integrations
  • UTMs
  • Automation
  • Dashboards
What we measure

Source, program, lead, contact, visit, application, enrollment, time per stage and cost make it possible to relate activity to results.

  • Source
  • Program
  • Lead
  • Visits and events
  • Visit
  • Application
  • Enrollment
  • Time per stage
  • Cost
When it makes sense
It is the priority

When there is enough volume and the current tools or processes prevent consistent follow-up or knowing the funnel performance.

It is not the priority

If the system is already connected and measured, the priority is probably at a specific stage of the journey.

Diagnosis

Build the visibility needed to know what is driving enrollments.

We review tools, processes and data to establish what needs to be connected, automated or measured.