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Turn professional upskilling needs into enrollments within specific programs and cohorts.

Peakative helps connect professional value, acquisition and follow-up around defined enrollment windows.

How the decision is made

Professional usefulness, credentials, format, duration, dates and perceived return usually concentrate much of the evaluation.

Little differentiation, scattered information or insufficient follow-up before the start can leave cohorts with demand but without enough conversion.

  1. Little differentiation
  2. Scattered information
  3. Not enough follow-up
  4. Low conversion

Diagram of the main leaks. It does not represent client data.

Journey
  1. Need
  2. Program
  3. Assessment
  4. Inquiry
  5. Enrollment

Need, program, assessment, inquiry and enrollment form a single commercial journey.

Method

Mapping, diagnosing, prioritizing, building, activating and optimizing.

The sequence applies the same way in every institution; what changes is the stage where the work begins.

  1. Map
  2. Diagnose
  3. Prioritise
  4. Build
  5. Activate
  6. Optimise
Most relevant solutions

Enrollment campaigns organize the period. Program pages clarify the decision. Acquisition and reactivation generate new and earlier opportunities.

Classroom at a technical institute during a hands-on session with students
  • Company
  • Institutions
  • Student acquisition
  • Reactivating past inquiries
Metrics

Leads per program, conversion, enrollments and cohort occupancy show whether the constraint is volume or closing.

  • Leads per program
  • Conversion
  • Enrollments
  • Cohort occupancy
Who is it a fit for?
It is a fit

Programs with sufficient economic value, defined cohorts and follow-up capacity.

Not a fit yet

If the program economic value, the cohorts or the follow-up capacity are not defined, the priority is probably before the system.

Particularity

Dates create clear commercial windows. Acquisition has to run early enough to allow follow-up and decision.

Diagnosis

Make better use of every enrollment window.

The diagnosis determines the priority stage before selecting the intervention.