Turn interest and first experiences into enrollments and learning continuity.
Peakative works with academies where a trial, assessment or first experience is part of the enrollment process.
A person may need to experience the program before committing.
That makes the first class, trial or assessment a commercially relevant stage. Prospects who never reach the trial, trials without follow-up or loss of continuity after enrollment can limit growth.
- They never reach the trial
- Trial with no follow-up
- No defined process
- Loss of continuity
Diagram of the main leaks. It does not represent client data.
Discovery, trial or assessment, conversation, enrollment and continuity form a single commercial journey.
Mapping, diagnosing, prioritizing, building, activating and optimizing.
The sequence applies the same way in every institution; what changes is the stage where the work begins.
- Map
- Diagnose
- Prioritise
- Build
- Activate
- Optimise
Acquisition builds demand. Visits and events structure the first experience. Follow-up turns that experience into a next step and reactivation works on earlier prospects.
Registration, trial attendance, conversion to enrollment, continuity and reactivation make it possible to assess the whole journey.
Academies with identifiable programs, cycles and enrollment targets.
If there are no identifiable programs, cycles or enrollment targets, the priority is probably before the system.
If the model works essentially as recurring class booking, it belongs to Peakative Bookings. This category applies when there is a more structured educational enrollment process.
Give continuity to the decision after the first experience.
The diagnosis determines the priority stage before selecting the intervention.