Turn more inquiries into conversations and real next steps.
Peakative structures response, contact and follow-up to reduce opportunities lost after the lead is generated.
A submitted form is not the same as a conversation.
The opportunity can be lost through speed, insufficient attempts, lack of continuity across channels or the absence of a clear owner.
- LeadPossible leak
- First replyPossible leak
- ConversationPossible leak
- Next stagePossible leak
Diagram of the contact sequence. It does not represent client data.
Each step must leave an identifiable state and a clear responsibility.
Automation supports the team, it does not replace conversations that need human judgment.
We measure timings and states, define ownership, structure contact attempts, adapt messages to program and stage, and use automation to support the team without replacing conversations that need human judgment.
- Measure timings and stages
- Define ownership
- Structure contact attempts
- Adapt messages to program and stage
- Automate as support for the team
SLA, CRM, states, messages, email, WhatsApp, automation, tasks and dashboards can be combined within the process.
First response, contactability, attempts, conversations, visits, applications, conversion by stage and time to advance make it possible to understand the quality of the follow-up.
When there is lead volume but the institution cannot clearly explain what happens after receiving them.
If lead volume is still insufficient, the priority is probably acquisition.
Give every opportunity continuity until there is a clear next step.
The diagnosis makes it possible to understand what happens between the lead and the next stage of the admissions journey.