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Improve occupancy, attendance and retention in models based on bookable classes and sessions.

Peakative works with academies and studios where the main purchase is a class, session, package or membership, not a formal academic admissions process.

How the model works

The first experience can be only the beginning of the relationship value.

Available capacity in certain classes, prospects who never complete a first booking, trials without continuity and members whose frequency drops can coexist within the same operation.

  1. Capacity per classDisponible
  2. First bookingSin completar
  3. TrialSin continuidad
  4. FrequencyEn caída

Diagram of the main leaks. It does not represent client data.

The model journey
  1. Discovery
  2. First booking
  3. Attendance
  4. Package or membership
  5. Frequency

Discovery, first booking, attendance, package or membership and frequency form a single commercial journey.

Method

Mapping, diagnosing, prioritizing, building, activating and optimizing.

The method sequence applies the same way in every operation; what changes is the stage where the work begins.

  1. Map
  2. Diagnose
  3. Prioritise
  4. Build
  5. Activate
  6. Optimise
Most relevant solutions

Acquisition helps fill specific capacity; the booking experience and attendance reduce losses before the class; retention and automation help build continuity.

Manager of a climbing gym checking the schedule while a group trains in the background
  • Acquisition
  • Aesthetic clinics
  • Attendance
  • Retention
  • Automation
  • Measurement
What we measure

Occupancy per class, bookings, attendance, trial conversion, frequency, memberships and reactivation make it possible to assess the journey.

  • Occupancy per class
  • Bookings
  • Attendance
  • Trial conversion
  • Frequency
  • Memberships
  • Reactivation
Particularity

The boundary with Peakative Education depends on the commercial model.

Peakative Education

If the main decision is enrolling in a structured program, it belongs to Education.

Peakative Bookings

If the relationship works mainly through bookable sessions, classes or memberships, it belongs to Bookings.

Who is it a fit for?
It is a fit

Studios and academies with a stable calendar, sufficient volume and measurable capacity.

Not a fit yet

If the calendar is not stable yet or capacity is not measurable, the priority is probably before the system.

Diagnosis

Turn more first bookings into recurring relationships.

If it is not clear which part of the journey limits growth, the diagnosis establishes the priority before selecting the intervention.