Connect demand with profitable occupancy of spots and schedules.
Peakative helps experience and activity operators improve the journey from discovery through booking, attendance and later reputation.
Capacity changes with date, time slot, season and availability.
A journey can lose value through low conversion, unclear availability, abandonment during booking, cancellations or a missing link between reputation and new demand.
- ConversionBaja
- AvailabilityPoco clara
- BookingAbandono
- CancellationsSin relación con reputación
Diagram of the main leaks. It does not represent client data.
Discovery, booking, occupied spot, experience, reputation and new demand form a single commercial journey.
Mapping, diagnosing, prioritizing, building, activating and optimizing.
The method sequence applies the same way in every operation; what changes is the stage where the work begins.
- Map
- Diagnose
- Prioritise
- Build
- Activate
- Optimise
Acquisition, booking experience, attendance, reputation and automation are the areas usually connected with this kind of operation.
Bookings, occupancy, conversion, cancellations, revenue per departure or session, booking source and reputation make it possible to assess capacity utilization.
Promotion has to respond to real availability. Generating demand for dates that are already full while others stay empty does not necessarily improve performance.
Operators with a validated offer, a booking system and enough volume to detect patterns.
If there is no booking system yet or volume does not allow patterns to be detected, the priority is probably before the system.
Align acquisition and availability around the capacity you actually need to fill.
If it is not clear which part of the journey limits growth, the diagnosis establishes the priority before selecting the intervention.