Reduce the friction between the intent to book and the confirmation.
Peakative optimizes the journey needed to choose a service, find availability and complete a booking.
At this stage the problem is no longer getting interest. It is making the transaction easy.
A person may have already decided to buy and still abandon if availability is unclear, they need to switch channels, the process demands too many steps or the confirmation raises doubts.
- IntentPossible drop-off
- AvailabilityPossible drop-off
- DataPossible drop-off
- ConfirmationPossible drop-off
Diagram of the booking journey. It does not represent client data.
Each step must provide the information needed to move forward without adding complexity the operation does not need.
The journey is tested before measuring the change.
We map the current experience, identify drop-offs and unnecessary channel switches, simplify the journey, align digital availability with real operations and test how it works before measuring the change.
- Map the current experience
- Identify drop-offs and channel switches
- Simplify the journey
- Align online availability with real operations
- Test that it works before measuring
The intervention can include service structure, landing pages, online availability, booking system setup or integration, forms, mobile experience, confirmations and process tracking.
We look at booking start and completion, abandonment, steps to confirm, differences by device, service or location, and errors detected during the journey.
The booking experience deserves attention when there is enough intent but the person runs into obstacles before confirming.
Also when a significant part of the scheduling work still depends on unnecessary manual coordination.
Make it easy for a purchase decision to end in a confirmed booking.
Peakative identifies whether the main friction sits before, during or after the booking process.