Turn a good experience into a relationship that continues.
Peakative builds processes to make new bookings easier, increase an appropriate return frequency and recover clients who have stopped coming back.
A business can acquire and serve well and still depend too much on new demand.
The loss appears when there is no next action, the natural return cycle is unknown or every client receives the same communication regardless of their behavior.
- Active clientBase activa
- Lower frequencyFrecuencia a la baja
- InactivitySin retorno
- ReactivationRecuperable
Diagram of the return cycle. It does not represent client data.
When frequency drops, the journey changes: active client, lower frequency, inactivity, reactivation.
The base is segmented by behavior, not by tenure.
We analyze cohorts and frequency, define return windows, segment the base by behavior and build different journeys for clients close to returning and clients who need reactivation.
- Analyse cohorts and frequency
- Define return windows
- Segment the base by behaviour
- Build journeys for clients close to returning
- Build reactivation journeys
Rebooking, next-need reminders, segmentation, reactivation campaigns, CRM, automation, packages or memberships can be incorporated when they are consistent with the economics and cycle of the service.
Rebooking, frequency, time between visits, returning clients, inactivity, reactivation and revenue per client make it possible to understand the value after the first visit.
This solution is especially valuable when there is a significant client base and a reasonably identifiable repeat cycle.
If the base is still small or the cycle is not identifiable, the priority is probably at an earlier stage.
Build more value after the first conversion.
We analyze frequency and the available base to determine how much value can exist after the first visit.